To maximize your business website's return on investment, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors' behavior.

In this webinar, you’ll learn the basics of Google Analytics, how to track your website's performance and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using your collected data.

Learning objectives:

• How to set up Google Analytics for your website
• How tracking conversions can guide your marketing strategy
• Which analytics reports you should focus on
• How to enhance both your website and marketing campaigns using the data you’ve collected

Live attendees will receive the slide deck and a link to this webinar recording.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. By registering for this event, you agree to receive email communications from SCORE based on the information collected. Click HERE to view SCORE Terms and Conditions and Privacy Statements