Without a Market Dominating Position… without showing prospects why they’d be
foolish not to choose your business, you are essentially communicating the following:
“Give me your business because I need your charity since I have nothing special to offer
You.”  I don’t want that for you! In this class, you’ll learn how to turn that around.
 
The conversation that’s taking place in EVERY prospect’s mind revolves around two
major points. There’s a problem they don’t want… and a result they want but don’t have.  Your job as a business owner is to define the biggest problem your prospects have… and then be sure that what you sell provides them with the result they want but don’t have.  This is the foundational element of marketing.